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I don't really have an opinion on the underlying dispute, but, to me, this sounds unprecedented in a good way. Viacom expects to generate meaningful additional
by fpgeek 14y ago
I don't really have an opinion on the underlying dispute, but, to me, this sounds unprecedented in a good way. Viacom expects to generate meaningful additional pressure on DirecTV using the people who watch the episodes online already plus the inevitable "DirecTV refugees". That's a marker of the growing significance of watching TV online. I'd say that's a positive development overall.
- colanderman 14y agoI think it's a boneheaded move. The "DirecTV refugees" have eyeballs they could be selling advertising to, cutting out the middleman (DirecTV). Instead they're turning those refugees away at the border.
- qwert321 14y agoOnline advertising is such a small revenue stream for a network like Viacom that they have no incentive to put anything online at all. They only use online streaming as an experiment to test new forms of revenue. So far, it hasn't been showing itself to be a worthwhile endeavor anyway so why worry about the slight dip in revenue if it will help you accomplish your goal of getting more money from DirecTV.
- ebiester 14y agoAh, but if everyone from DirecTV is coming online, there's suddenly a larger audience, and higher fees cn be negotiated. On the other hand, that also increases costs for Viacom and it doesn't support the overall stable of shoes.