Gold was the universal medium of exchange for the vast majority of recorded human history. That also gives it a good track record of being a good store of value

Gold was the universal medium of exchange for the vast majority of recorded human history. That also gives it a good track record of being a good store of value. This track record can't be said about Bitcoin which has only existed while the of the economy of the nation driving Bitcoin prices has been growing. Plastic jewelry and other cheaper jewelry only really look good when it's new in a store. The main buyers of gold jewelry are Indians, who prefer higher karat gold, which looks good forever. The intersection between a non-reactive metal and a colorful metal make gold the ideal material for jewelry.