The Zappos (owned by Amazon) model is kind of interesting too. They actively encourage you to return shoes that you don't like for any arbitrary reason, thereby

The Zappos (owned by Amazon) model is kind of interesting too. They actively encourage you to return shoes that you don't like for any arbitrary reason, thereby making it easier at least from the consumer's perspective of avoiding the situation where he/she would be stuck with a purchase that doesn't fit them or something.