I think you are kind of both right. When TJ’S started they intentionally wouldn’t sell things like milk and eggs because they couldn’t compete with big chains.

I think you are kind of both right. When TJ’S started they intentionally wouldn’t sell things like milk and eggs because they couldn’t compete with big chains. The niche they were after were “over educated and under paid”. So they were famously cheap for things that poor and blue collar families weren’t looking for anyway. UMC goods on a LMC budget, really.