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Yeah, my last company paid for a subscription to this. Enjoyed using it. Don’t think there’s a massive market, but definitely lots of devs who want easy DB ac

Yeah, my last company paid for a subscription to this. Enjoyed using it. Don’t think there’s a massive market, but definitely lots of devs who want easy DB access and would pay $5/month.

eirikbakke 2y ago
The average true cost to acquire a single customer is in the hundreds of dollars, to pay for sales & marketing labor, advertising etc. So $5/month is nearly equivalent to "free" from a business perspective. https://firstpagesage.com/marketing/average-cac-for-saas-businesses-by-industry-and-customer-type-fc/ https://firstpagesage.com/marketing/average-cac-for-saas-bus...
- eviks 2y ago
  Why not closer to dozens of dollars like for ecommerce, so about annual revenue per customer?
  - eirikbakke 2y ago
    Databases are B2B products, not consumer products. They are commercially useful only when placed in the context of some larger business process (e.g. tracking customers/orders/goods/users/batches/events/patients/filings etc.).
    - eviks 2y ago
      We're talking about database viewers/editors, not databases in general. But also databases are used plenty in consumer products, e.g., some sqlite file that stores your app's config And these are consumers: > definitely lots of devs who want easy DB access and would pay
      - eirikbakke 2y ago
        For CAC statistics purposes, if a database is used in a consumer product, then the customer of database-related products is the company that makes the consumer product, not the consumer themselves. "Software developer" typically refers to an occupation (whether self-employed or working for a corporation), so products for developers would also be classified as B2B rather than B2C.
        eviks 2y ago
        If you use a database viewer to view sqlite of your shell history, you do not end up in any corporate statistics of a non-existing company making the shell By the way, another fundamental issue with your link is that it's SaaS, while this is about a desktop app > so products for developers would also be classified as B2B rather than B2C. Only if those devs buy it as a business, not individuals like what we're discussing here. So basically you can't get to any relevant CAC number from your link

Yeah, my last company paid for a subscription to this. Enjoyed using it. Don’t think there’s a massive market, but definitely lots of devs who want easy DB access and would pay $5/month.

eirikbakke 2y ago

The average true cost to acquire a single customer is in the hundreds of dollars, to pay for sales & marketing labor, advertising etc. So $5/month is nearly equivalent to "free" from a business perspective. https://firstpagesage.com/marketing/average-cac-for-saas-businesses-by-industry-and-customer-type-fc/ https://firstpagesage.com/marketing/average-cac-for-saas-bus...

eviks 2y ago
Why not closer to dozens of dollars like for ecommerce, so about annual revenue per customer?
- eirikbakke 2y ago
  Databases are B2B products, not consumer products. They are commercially useful only when placed in the context of some larger business process (e.g. tracking customers/orders/goods/users/batches/events/patients/filings etc.).
  - eviks 2y ago
    We're talking about database viewers/editors, not databases in general. But also databases are used plenty in consumer products, e.g., some sqlite file that stores your app's config And these are consumers: > definitely lots of devs who want easy DB access and would pay
    - eirikbakke 2y ago
      For CAC statistics purposes, if a database is used in a consumer product, then the customer of database-related products is the company that makes the consumer product, not the consumer themselves. "Software developer" typically refers to an occupation (whether self-employed or working for a corporation), so products for developers would also be classified as B2B rather than B2C.
      - eviks 2y ago
        If you use a database viewer to view sqlite of your shell history, you do not end up in any corporate statistics of a non-existing company making the shell By the way, another fundamental issue with your link is that it's SaaS, while this is about a desktop app > so products for developers would also be classified as B2B rather than B2C. Only if those devs buy it as a business, not individuals like what we're discussing here. So basically you can't get to any relevant CAC number from your link