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I'm more surprised at how surprised so many people seem to be at this. This isn't a college student building a music-sharing app here. This is a huge corporatio
by mattdeboard 14y ago
I'm more surprised at how surprised so many people seem to be at this. This isn't a college student building a music-sharing app here. This is a huge corporation preparing to deliver disruptive technology. Naturally they're doing enormous amounts of market research.
- ricardobeat 14y agoBut it doesn't make any sense. Why not spend those enormous amounts in actually producing and shipping it before anyone else does? Market research is sunk cost and doesn't prevent failure.
- nl 14y agoWhy not spend those enormous amounts in actually producing and shipping it before anyone else does? Because you might be able to make more money with a slow introduction rather than a fast one. Restricting supply means you don't cannibalize the existing flash memory market, and can probably still make huge profits from people who must have the best possible performance. Also, over-investment in production facilities is a huge risk.
- ricardobeat 14y agoBut it doesn't make any sense. Why not spend those enormous amounts in actually producing and shipping it before anyone else does? Market research is sunk cost and doesn't prevent failure.
- gruseom 14y agoNaturally they're doing enormous amounts of market research. Does this pass a sanity test? What they're talking about would be the biggest breakthrough in computing in a generation. The question is not whether there's a market for it. The question is whether it works.