You seem to think TV companies wont show ads on non-idle TVs but people have already seen their TVs used to show ads while playing console games or watching mov

You seem to think TV companies wont show ads on non-idle TVs but people have already seen their TVs used to show ads while playing console games or watching movies on bluray As long as people keep paying for ad infested products the ads will get more annoying, aggressive, and invasive until people stop