But HP would never attempt to maximize for profit right? The memristor is going to be its gift to humanity in the same way they've kept ink-jet and toner price

But HP would never attempt to maximize for profit right? The memristor is going to be its gift to humanity in the same way they've kept ink-jet and toner prices right above their costs. I think that statement about spending more (time or money?) studying the market than doing research is pretty sad.