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Likes are a pretty useless signal, IMO. So many businesses offer contest entries or coupons for "Liking" them, that many users (if most of my friends on FB are
by suresk 14y ago
Likes are a pretty useless signal, IMO. So many businesses offer contest entries or coupons for "Liking" them, that many users (if most of my friends on FB are any indication) have Liked tons of businesses they've never had any interaction with.
This is part of the reason I think FB's advertising value is overrated - a Like is so noisy that it is almost useless, whereas other entities may have actual purchase data, which is far more useful than a "Like".
- robryan 14y agoNot sure there is much better out there for pushing continuous engagement. I want to keep people interested in my business, I don't want to overdo the mailing list though, especially not for little things that work much better as a small Facebook post.