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I love my friends, but I don't take purchasing cues from them, and certainly not because they 'like' it on Facebook. Sure, there are edge cases. But generally,
by alttab 14y ago
I love my friends, but I don't take purchasing cues from them, and certainly not because they 'like' it on Facebook.
Sure, there are edge cases. But generally, 99.999% of the time I don't want product updates from companies whose products I use.
- suresk 14y agoLikes are a pretty useless signal, IMO. So many businesses offer contest entries or coupons for "Liking" them, that many users (if most of my friends on FB are any indication) have Liked tons of businesses they've never had any interaction with. This is part of the reason I think FB's advertising value is overrated - a Like is so noisy that it is almost useless, whereas other entities may have actual purchase data, which is far more useful than a "Like".
- robryan 14y agoNot sure there is much better out there for pushing continuous engagement. I want to keep people interested in my business, I don't want to overdo the mailing list though, especially not for little things that work much better as a small Facebook post.