Perhaps I'm the only one who thinks so, but running a sustainable business is rarely accomplished by relying upon a popular aphorism that is itself a false dich

Perhaps I'm the only one who thinks so, but running a sustainable business is rarely accomplished by relying upon a popular aphorism that is itself a false dichotomy, which, were it even true, would still not shine very much light on the many complexities of "success." I find this saying particularly irksome because "execution" is a catch-all term that people use to place blame where it often doesn't belong. (The biotech company Fluidigm had to cancel its IPO recently. Did its executives "fail to execute" a plan to guard against declining economic conditions? Really now.) There are far better ways to analyze successes and failures in business.