Humans are complex in their emotions, they might see a metric on their wearable device that alarms them that shouldn't and they visit a hospital out of concern.

Humans are complex in their emotions, they might see a metric on their wearable device that alarms them that shouldn't and they visit a hospital out of concern. People who are more "hypochondriacs" might be more likely to buy wearables and hawk eye anything that becomes out of baseline. You can't likely help those people unless you address their underlying sensitivity to their health. At the end of the day, smart devices have made people more aware of their bodies particular vitals and therefore will create more people asking for help out of concern, of which for the majority isn't likely to cause anything of concern