Two clicks away: About our name Why “Rest of World”? It’s a corporate catchall term used in the West to designate “everyone else.” Companies use it to

Two clicks away: About our name Why “Rest of World”? It’s a corporate catchall term used in the West to designate “everyone else.” Companies use it to lump together people and markets outside wealthy Western countries. We like the term because it encapsulates the problems we fight head-on: a casual disregard for billions of people, and a Western-centric worldview that leaves an unthinkable number of insights, opportunities, and nuances out of the global conversation.