They've had a number of opportunities to raise the price. They did an initial batch at $95, and then they've raised the cap on the $99 batch over and over. At

They've had a number of opportunities to raise the price. They did an initial batch at $95, and then they've raised the cap on the $99 batch over and over. At any time they could have not raised the cap on the $99 batch and opened a new one at $125 (for example), and they haven't done so. So either they know $99 is a good price for their product or they're complete fools...