I once worked for a big Hollywood studio and they finally stopped registering their name in every new .tld. They reasoned that if anyone used the domain in a wa

I once worked for a big Hollywood studio and they finally stopped registering their name in every new .tld. They reasoned that if anyone used the domain in a way that is a trademark violation, then they could shut them down in court. Otherwise, they'd be chasing ever-increasing (extortion) rates for each new .tld.