> This jump in cost disrupts the trade-off between richness and effort. For content with a sweet spot just beyond Markdown’s limits, the additional effort often

> This jump in cost disrupts the trade-off between richness and effort. For content with a sweet spot just beyond Markdown’s limits, the additional effort often seems too high for the small gain in richness, leading to a preference for staying with Markdown and sacrificing richness. Why is asciidoc not more popular? It seems to support more than markdown and seems straightforward.