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"i probably shouldn't talk for that team too much, but generally we think of ads the same way we think of other communication on fb. if it's starbucks talking t
by vnorby 14y ago
"i probably shouldn't talk for that team too much, but generally we think of ads the same way we think of other communication on fb. if it's starbucks talking to their fans it's not fundamentally different than me talking to my friends. so we're not trying to shove ads on the side and pray people click on them - we're trying to integrate them more with the other naturally social stuff on the site. I think sponsored stories are going to be huge, for instance"
Looks like some kool-aid over there about advertising. A brand advertising to its customers is the same thing as someone talking to their friend? Since when? They are not trying to shove ads on the side and pray people click on them because they know people increasingly will ignore them. Instead, they've opted for tricking you into clicking them by putting them in your feed with your friends' avatars slapped on top.
- freehunter 14y agoI do like following the updates of the businesses I "like" on Facebook. I would be accepting of Facebook taking payment for businesses you "like" having their latest postings at the top of your news feed. That's not disruptive to the site, and they already know you like that company. I also wouldn't be disappointed if Facebook took payment for businesses your friends "like" putting their updates at the top of your page, as long as you can click the dropdown and say "don't show me posts from $company" until you "like" them as well. Product placement isn't disruptive as long as it makes sense. I feel Facebook should know enough about their users to make the call on if the user would like to see that post. Notice I say "post", not "ad". I want to see companies the way they are, not the way their ad firms want me to see them.
- alttab 14y agoI love my friends, but I don't take purchasing cues from them, and certainly not because they 'like' it on Facebook. Sure, there are edge cases. But generally, 99.999% of the time I don't want product updates from companies whose products I use.
- suresk 14y agoLikes are a pretty useless signal, IMO. So many businesses offer contest entries or coupons for "Liking" them, that many users (if most of my friends on FB are any indication) have Liked tons of businesses they've never had any interaction with. This is part of the reason I think FB's advertising value is overrated - a Like is so noisy that it is almost useless, whereas other entities may have actual purchase data, which is far more useful than a "Like".
- robryan 14y agoNot sure there is much better out there for pushing continuous engagement. I want to keep people interested in my business, I don't want to overdo the mailing list though, especially not for little things that work much better as a small Facebook post.
- alaskamiller 14y agoFacebook's view of ads is that it's a conversation. Google's view of ads is that it's information. Either way you're going to find we're entering a world where ads are naturally integrated into everything and sometimes you do want it.