> So, scolding is a type of manipulation that doesn't work, let's instead use this one, which does?.. Sure. If it was a for-profit product they would arrive at

> So, scolding is a type of manipulation that doesn't work, let's instead use this one, which does?.. Sure. If it was a for-profit product they would arrive at the exact same conclusion for the purposes of marketing. Any serious pro-environment protestor that wants Americans to care about their movement has to market it effectively. Your movement has to be a product, something that people are afraid of missing out on lest they be a square. It sounds horrible, yes. But this is the status quo for all environmentally harmful marketing so it also becomes the status quo for protest. I'd love to live in a country where conscious protest is considered normal, but America isn't that. > I still find this kind of anti-Enlightenment realpolitik inherently repulsive. It's post-enlightenment. Individual righteousness means nothing when the most important "cause" the average American can be made to care about is what the new iPhone looks like.