It seems that even though kickstarter will not fund companies (only "projects") this is an example of how a company could spin off a stealth division to organiz

It seems that even though kickstarter will not fund companies (only "projects") this is an example of how a company could spin off a stealth division to organize around a project to get it funded and to prove the market and pre-sell. The video done here is very professional and the whole thing just has to much shine on it. I'm wondering if projects like this will end up clouding out the original intention of kickstarter. The founder (Julie Uhrman) has nice credentials but is described as a "digital media executive": http://www.linkedin.com/in/julieuhrman http://www.linkedin.com/in/julieuhrman Added: And at least on linkedin ouya is presented as a company and it appears from here background that that is what she is building.