Yeah, I think Penny Arcade has the right idea by letting people know that after the initial goal is met, there are hidden and pre-discovered goals that they are

Yeah, I think Penny Arcade has the right idea by letting people know that after the initial goal is met, there are hidden and pre-discovered goals that they are sure they can attain with that extra funding. That foresight is important, so long as they have the experience to know it is plausible.