Disagree. Social ideals are fundamentally part of business for the majority of human existence. As someone else mentioned, the east india company most definitel

Disagree. Social ideals are fundamentally part of business for the majority of human existence. As someone else mentioned, the east india company most definitely had social goals baked into it. Socially agnostic ideals for firms is relatively recent, and entirely good for business. Perhaps from the “greed is good” days of laissez faire policy. The limits of those policies were found and society has learned a new tool to make its desires known - by being vocal customers.