The way I see it, they're not trying to profit from the console, but from the App ecosystem: http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-g

The way I see it, they're not trying to profit from the console, but from the App ecosystem: http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-video-game-console#ImAGameDeveIdLikeToTalkWithYouAbouPublMyGameOnOuyaHowDoIDoThat http://www.kickstarter.com/projects/ouya/ouya-a-new-kind-of-... IMO, The kickstarter campaing is to raise enough money to produce a lot of consoles already sold (close to cost, maybe loosing a bit?), creating a big-enough mass of players so that developers can start thinking in actually creating games for the platform, and make money from that. At least, that's what I would do :)