I've friends doing prep-work on a Kickstarter project, and they are thinking along the lines of any stretch goals being more in the direction of concrete busine

I've friends doing prep-work on a Kickstarter project, and they are thinking along the lines of any stretch goals being more in the direction of concrete business expansion steps. Such as funding specific trade-show entries and ad buys. To me, I think that seeing that on a Kickstarter page would sound more reassuring. Like the inventors are thinking realistically about the future. But I might be bit biased, so I (and I'm sure they) would welcome thoughts from someone else that is dubious of the usual stretch goals.