Take a look at the Hugo Novella shortlist authors associated with Tor from 2016 to present[1]. I poke at this specifically because Hugo shortlist authors---wit

Take a look at the Hugo Novella shortlist authors associated with Tor from 2016 to present[1]. I poke at this specifically because Hugo shortlist authors---with the lesser Novella Award serving as gateway---tend to generate exceptional sales figures relative to their peers, and Tor authors have had a statistically overwhelming shortlist presence over the past decade. Filtering on non-female authors: - Dexter Gabriel (P. Djeli Clark) wrote three unrelated novellas, all of which were shortlisted. The Haunting of Tram Car 015 was a warmup to his Nebula-winning novel A Master of Djinn. Arguably the most notable example, but doesn't quite fit the implicit business strategy I was alluding to...more like take random novella shots and further develop the thing that sticks, as opposed to committing two novellas to a strategic theme while reserving the option to follow up. - Victor LaValle got a lot of attention across the board with his novella nomination, but jumped ship to a Penguin Random House imprint for his breakout novel The Changeling that was produced into a television series for Apple TV+. - Kai Ashante Wilson wrote two related LGBT romantasy novellas; one was shortlisted. Sales clearly just wasn't there. - Daniel Polansky...doesn't have a wiki page. Nomination was for a single standalone fantasy novella. - Neon Yang and Nino Cipri identify as "they". Both were nominated for LGBT fantasy novellas; the former's Tensorate appears to have hit better sales metrics relative to the latter's LitenVerse. - Adrian Tchaikovsky was already a reputable science fiction author riding on laurels, so doesn't fit the implicit business strategy; his nomination struck me as more "traditional". [1] https://en.wikipedia.org/wiki/Hugo_Award_for_Best_Novella#Winners_and_nominees https://en.wikipedia.org/wiki/Hugo_Award_for_Best_Novella#Wi...