4 ms·

Is Groupon Good for Retailers?

• dspillett 14y ago
  > "Is Groupon Good for Retailers?" Many say yes, many say no. The retailers that say "no" due to bad experience are generally those who either miscalculated demand for the offer or were pressured by the groupon rep into making too good an offer despite their better judgement. If you are a retailer interested in any scheme like this you absolutely must make sure your offer is gated such that it simply can't end up costing you too much, and make sure that what you decide to do is decided based on what you know will work for your business (or at least can't break your business) and not based on the advice of the rep who's job it is to get you to offer as much as possible. And as with anything else, do not allow yourself to be rushed into making a decision.