One thing the article doesn't explain well: why aren't any of the other chains competing with the UnSafeway near Deanwood? Even if it doesn't make sense for the

One thing the article doesn't explain well: why aren't any of the other chains competing with the UnSafeway near Deanwood? Even if it doesn't make sense for the chains to open a store in Deanwood proper, why aren't they competing where all the traffic is going?