First off, this story is pun central! "... has not exactly advanced with the speed of Usain Bolt." Zing! OK, with that off my chest... What struck me first an

First off, this story is pun central! "... has not exactly advanced with the speed of Usain Bolt." Zing! OK, with that off my chest... What struck me first and foremost is that the interlocking ring logo is probably the source of the issue. That has to be copyrighted and owned by the USOC. That being said, the word "Olympic" has been around for long enough that saying, "Hey, we own that word in any context" seems ridiculous, especially in areas where local features are similarly named (@bcl). Referring to a contest as the XYZ Olympics (or variant thereof) seems to be slightly more reasonable as a case for infringement, but the term has become so common use that I think you could argue that it's public domain (e.g., fridge). Maybe they're stepping up enforcement for that reason. No one's going to confuse the Beer Olympics with the 2012 Games, and no one's going to confuse a delicious gyro with Usain Bolt.