On a related note, LOCOG, the UK equivalent of USOC, has been enforcing sponsorship rights very heavily. Just today the sale of chips to contractors working on

On a related note, LOCOG, the UK equivalent of USOC, has been enforcing sponsorship rights very heavily. Just today the sale of chips to contractors working on the site was banned at the behest of McDonalds, unless, they were also sold with fish. http://blogs.telegraph.co.uk/news/tomchiversscience/100170114/london-2012-olympics-mcdonalds-is-watching-you-and-your-chips/ http://blogs.telegraph.co.uk/news/tomchiversscience/10017011... They have also been taking action against small businesses in a similar manner for using the logo without permission.