Good point. I can see more clearly the need to protect large corporate sponsors from actual competitors (e.g. Burger King, Pepsi) where there is likely to be a

Good point. I can see more clearly the need to protect large corporate sponsors from actual competitors (e.g. Burger King, Pepsi) where there is likely to be a diversion of profits, but in this case, I am fairly certain that there will be no diversion of profits. I suppose it could also be argued that the usage is detrimental to the trade mark but that point is undermined by the approved association with fast food/sugary drinks.