Completely agree, but notice that this describes not just Amazon. Google and Microsoft are big players in this space, every week generating a lot of "news" for

Completely agree, but notice that this describes not just Amazon. Google and Microsoft are big players in this space, every week generating a lot of "news" for products that fail to materialize in the marketplace. Apple is similar, but I would put it in a slightly different class because they generate PR for real products, not just for PR's sake.