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I dont know why consumers have such a hard-on to blame other consumers. Are you, brandonmenc a cable CEO? Are you make $$$ from gouging subscribers? I highly do
by pempem 2y ago
I dont know why consumers have such a hard-on to blame other consumers. Are you, brandonmenc a cable CEO? Are you make $$$ from gouging subscribers? I highly doubt it. So why the affinity?
Certainly you can see that the cable channels were overcharging, we had 100s of channels like the 'golf channel' with useless programming that were part of 'bundles' you couldn't unbundle and frankly, there were multiple lawsuits of cable companies overcharging incorrectly, not letting people out of contracts etc.
Consumers wanted more choice and control. For the briefest second they got it, but at that very moment when Hulu was independent and Netflix was streaming and GoogleTV was just starting to make a run for it.
At that moment, before Google even thought of chromecast and ABC couldn't give a shit about buying Hulu and telecom executives couldn't not understand dual screen viewing (where you're on your phone and watching TV at the same time) there were massive consulting and strategy meetings about not only recapturing the 'wallet' of spend, but increasing it. Discussing how to bring the spend of a household on cable (say 45-100/mo) to a higher number, to a per person segmentation rather than household.
Even if we did 'beg' for it. I dont think we begged to sift through titles and memberships in a way thats worse than blockbuster some nights.
Source: Was responsible for defining the second screen experience, merchandising shows in real time, etc.
- brandonmenc 2y ago> we had 100s of channels like the 'golf channel' with useless programming Hey, I like the golf channel. I'm not sure what the complaint is here. People wanted individual channels. Now at last they can buy just the Disney channel for ten bucks a month and get all the latest lame Star Wars miniseries without yucky sports. How is this not a deal? Is that not what everyone wanted? If people are now saying they want to just like, pay a dollar for a single Star War, well, good luck.