>I have yet to meet the product owner that knows what "the right stuff" is. >Defining the problem is the hardest part. I have yet to meet a product owner that

>I have yet to meet the product owner that knows what "the right stuff" is. >Defining the problem is the hardest part. I have yet to meet a product owner that collects customer requests (or determines customer pain points) and assigns a value to implementing/alleviating them, also known as determining the payoff function. Determining the most valuable problem to solve is the hardest part.