If they were in better financial circumstances, they could win on consumer product pricing, at least. The 1st gen Intel Arc cards had a bit of a rough launch a

If they were in better financial circumstances, they could win on consumer product pricing, at least. The 1st gen Intel Arc cards had a bit of a rough launch and still have issues with things like Unreal Engine games, but something like A580 for 150-175 USD and A750 or A770 for 175-250 USD, or even less, feels like good value! While Nvidia is doing whatever they want price wise, the amount of money in my bank account seems to like Intel's line of products more (currently using an A580 which I got for around 200 USD near launch to replace my old RX 580, getting a 3060 would have been and still is like 300 USD where I'm from). While XeSS is pretty good, since they don't have CUDA (it's just entrenched at this point) and framegen, they might as well compete on the price. Which makes their launch of the Core Ultra CPUs that much more puzzling. They easily blow my current Zen 2 based Ryzen CPU out of the water... but I'll probably go for a Ryzen 7 5700X as my next CPU, because at least there the pricing makes sense. Intel's new CPUs being more or less a sidegrade/slight downgrade for gaming (even if improvement for productivity in some cases) wouldn't have been such a big deal if the pricing was actually good, instead of asking for 300 - 600 USD in addition to needing a new motherboard.