It sounds like you're just doing 'in house' stuff so you don't have to think about how well it will do in the market place. There are huge benefits to that. All

It sounds like you're just doing 'in house' stuff so you don't have to think about how well it will do in the market place. There are huge benefits to that. All you need to do is make sure you keep things as simple as possible, and above all else, make sure you have good ways to thoroughly test everything. Bugs in code are far more embarrassing when it damages the actual company you're working for. So you don't need to worry much about appearances, but just about reliable functionality.