> Ads only get viewed as long as Search is high quality and people don't switch to a competitor. This is what someone thinking long term would conclude. On the

> Ads only get viewed as long as Search is high quality and people don't switch to a competitor. This is what someone thinking long term would conclude. On the contrary, lowering the quality of your search causes people to spend more time in the search engine since they have to try more searches. This in turn increases the probability of clicking an ad.