This is a good explanation of the method behind the madness. The manipulated results are for steering people to what they want to serve them. Clicking on their

This is a good explanation of the method behind the madness. The manipulated results are for steering people to what they want to serve them. Clicking on their ads or corporate preferences. The problem appears to be it's hard for them to realize that people are getting fed up with the antics and are seeing through the manipulations. It's like an abuser or bully, that thinks they will keep getting away with the poor treatment of others, who they think are "below" them. At some point, enough people can take a stand, and not put up with the lack of transparency and black-box manipulations. They are going to keep demanding change or find alternatives.