The clearing price probably actually rises with improved color and shape, and the overhead declines with greater shelf stability. It’s not until years later tha

The clearing price probably actually rises with improved color and shape, and the overhead declines with greater shelf stability. It’s not until years later that consumers slowly realize the texture and taste have gone downhill (as result of these developments) that clearing price begins to decline. So the market has a lag in response; it resembles a high value brand being sucked dry.