Pay. Simple. The enshitification is a direct result of the free business model, where the users of the service are actually the product, and the advertisers are

Pay. Simple. The enshitification is a direct result of the free business model, where the users of the service are actually the product, and the advertisers are the real customers. Even if kagi feels too expensive, you are still voting with your wallet by choosing a service that you pay for and showing companies that they can focus on building good products for the people who use them and are willing to pay for them. FWIW, the same is true of social networks, but they suffer from the additional complexity of needing enough people to use a service to make it worthwhile.