The market is not kind to consumers that put their faith in "brands" without owners. I put brand in quotes because anyone can produce and sell honeycrisp apple

The market is not kind to consumers that put their faith in "brands" without owners. I put brand in quotes because anyone can produce and sell honeycrisp apples. It is not trademarked. Buying one is like buying a hammer on amazon and assuming it will have the quality of different hammer you used.