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>The problem with this viewpoint, is that's exactly what they've been doing with Logic and Final Cut and that's proved to be a failed strategy (both of those ap
by coldtea 2y ago
>The problem with this viewpoint, is that's exactly what they've been doing with Logic and Final Cut and that's proved to be a failed strategy (both of those applications have shed users for the last decade
Regarding Logic that's nowhere near the case.
Regarding Final Cut, it's more true (there's a tendency for industry editors to go to Resolve for many editors), but the doom when Final Cut X was introduced never panned out. Final Cut remains a huge player. The complains were more from/about the production studio niche (film, advertising, etc). But Final Cut caters to a much larger user base now - millions of people editing for social media, YouTube, and such.
- robenkleene 2y agoHonestly surprised folks have been suggesting Logic hasn't been losing users, I had the perception that was common knowledge (like I've said elsewhere mainly due to the Ableton Live effect, which has cornered a subsection of the market, and my own subjective evaluation of their new features, which... give the perception of an application floundering to me). In any event, I'm going to stop saying that because I don't think those two data points are strong enough to back up my original statement. Re Final Cut, Apple has released user numbers as recent as 2018: "more than 2.5 million seats" https://www.apple.com/ca/newsroom/2018/04/final-cut-pro-x-update-introduces-prores-raw-and-advanced-closed-captioning/ https://www.apple.com/ca/newsroom/2018/04/final-cut-pro-x-up... Adobe Creative Cloud is estimated to have 33 million users by comparison https://prodesigntools.com/number-of-creative-cloud-subscribers.html https://prodesigntools.com/number-of-creative-cloud-subscrib... (not saying this means any thing for Final Cut vs Premiere, just a useful data point). Re Final Cut, I would have agreed it was mainly just losing the high-end a few years ago, but the sheer volume of YouTube videos taking about switching from Final Cut (and Premiere) to DaVinci Resolve is hard to ignore. Final Cut seems squeezed by Premiere/Avid on the high-end and Resolve on the low end.
- coldtea 2y ago>Re Final Cut, I would have agreed it was mainly just losing the high-end a few years ago, but the sheer volume of YouTube videos taking about switching from Final Cut (and Premiere) to DaVinci Resolve is hard to ignore. Many of them are real, as Resolve has had some solid big feature updates with frequency and it's also very usable free, so it has drawn people in. Some of those "I'm switching" though are the usual video market influencer promotions and/or need to change things every while. For Logic this is not the case though. Haven't seen anything suggesting it's losing users, and in the pop space it has tons of high profile users. There are also lots of industry "market reports" that say that the overall market is growing in general.