3 ms·

What has happened to cause Google to get so bad at search?

• nothercastle 2y ago
  It’s bad when their shitty ai implantation can find the answer but none of the links that it pumps out have anything relevant just seo spam.
• readams 2y ago
  The web is just much more hostile now. It's not a conspiracy by Google. Over the years the bad actors are chipping away. Now with LLM content it's going to be even harder to pick out the actually useful content, since even humans will have a hard time discerning.
  • eitland 2y ago
    Disagree. Kagi and search.marginalia.nu are both proof that it is possible to deliver very good results - if you don't stack the incentives against it.
• flenserboy 2y ago
  This is only to repeat what has been said by many, numerous times, but — 1. The point of search was no longer to provide requested data, but to generate clicks for Google's ad service. 2. Generating clicks for Google's ad service required that exact text search, boolean searches, & everything else useful had to be excised because giving what was asked for reduced engagement. 3. Ads had to be stuck on the top half of the results page, & the second half of the search results, for more clicks to be earned, had to be filled with garbage sites that did not provide what was sought. This encouraged the proliferation of scrapers & bot-generated text sites. Hand-in-hand with this was the elimination of long-tail results, as digging into results might give useful results. 4. It appears that a decision was made at some point to curate & direct answers toward particular results. While much has been made about certain political leanings being almost disappeared by this move, it appears to be much more likely that this was a result of returning results which generated more ad revenue & clicks (which may say more about the sorts of sites Google runs ads on than anything else). 5. In parallel with the dominance of ad-revenue mining, data mining became a major purpose of receiving search requests. Thus the requests for location information on every search, tied in with the drive to personalize results not for the purpose of giving good results, but to give identified users results they were more likely to interact with to both interact with Google ads & give Google more data to suck down & use. If we could get them to revert back to the 2006-era search engine, where more than just major sites & bot farms are indexed, we would have something useful. But that's not going to happen.
• readyplayernull 2y ago
  Value extraction.