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Every single social media platform of note charges accounts for “reach”. Your post gets seen by 1-15% of your followers unless you “promote” it with a marketing
by arghandugh 2y ago
Every single social media platform of note charges accounts for “reach”. Your post gets seen by 1-15% of your followers unless you “promote” it with a marketing spend.
Bluesky has no mechanism for artificially limiting the reach of legitimate messaging, and no business impulse to build one. It really is something new under the sun.
- tokioyoyo 2y agoThose are explicitly tagged as “Sponsored” and “Promoted”, right? Because it’s a hard skip when I see those.
- arghandugh 2y agoNo. Those are different types of campaigns that are also paid.
- astrange 2y agoThat's just Facebook. Threads doesn't have ads yet. Twitter just blocks anything the owner thinks competes with them or was mean to him.
- arghandugh 2y agoYou are misunderstanding what I am saying: all major accounts, monetized accounts, or business oriented accounts have their reach artificially limited. All. All platforms. Twitter was an exemplar of this well before it was converted into a campaign operation.
- astrange 2y agoI don't believe Twitter does this even now. Their for you algorithm is actually open source (supposedly) so you could check. But algorithmic reach existing in the first place was only a Facebook thing for a long time; other people started doing it because of TikTok. eg there's no way to limit an account's reach on Tumblr, it's just nobody would ever reblog a corporate Tumblr post.
- arghandugh 2y agoTwitter absolutely did sell reach, if not by that name. And they currently sell reach boosts via premium subscriptions.
- paulpauper 2y agoOn twitter, photos, text, video get more reach compared to links. This makes sense, as Elon wants people to pay for traffic.