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Sample size was ~7300 people, polling done in May / June 2024. Looks like various breakdowns of cohorts by age - in one section there's 7 groups. A thousand p
by Jedd 2y ago
Sample size was ~7300 people, polling done in May / June 2024.
Looks like various breakdowns of cohorts by age - in one section there's 7 groups.
A thousand people per group is respectable, but OTOH each responder's answers are being extrapolated to assume the behaviour of ~10,000 people.
- piva00 2y agoIf my rusty skills in sample calculation are correct, 7300 surveys could be enough for a 98% confidence with 1,5% error margin. Someone please correct me if I'm wrong but I think the sample size of 7300 should be enough for UK's population.
- mirekrusin 2y agoDepends where it’s taken - online survey will be biased, ai meet-ups responders - extremely so etc.
- philipwhiuk 2y ago> Wave 6 of the Online Experiences Tracker was conducted among a nationally representative sample of 7,280 UK internet users aged between 13 and 84. Fieldwork was conducted over a ten-day period between 23rd May and 8th June 2024. The data has been weighted to be representative of the UK internet user population on age within gender, and overall, to regional and SEG profiles.
- mirekrusin 2y agoThis always bothered me – internet users 100%, having time and will to take survey 100% – it will always be very biased sample that can't be corrected by weighting by age/gender etc.