The government does not have to - like I said this is just a marketing campaign. What is to stop the introduction of "lower cost" insurance tiers if you opt in

The government does not have to - like I said this is just a marketing campaign. What is to stop the introduction of "lower cost" insurance tiers if you opt in to a "limited care" plan that would allow you to be terminated instead of treated if the treatment cost is above a threshold value? What happens when people are convinced that seeking care = being selfish, or when the elderly are seen entirely as burdens on society even if they are not sick but using social welfare programs? If you think this is crazy talk I honestly don't believe you are aware of the evils well-intentioned people are capable of committing.