Didn't one of the original studies involve choices of jam at a supermarket? Seems like it applies equally well to products. Compare and contrast the number of

Didn't one of the original studies involve choices of jam at a supermarket? Seems like it applies equally well to products. Compare and contrast the number of iPhone or iPad models with the rest of their respective industries. They're delineated along good/better/best and the tradeoffs are obvious. It's a lot easier to shop for an iPad than it is an arbitrary laptop.