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I’m sure this has been discussed in Apple’s board meetings. People don’t like change. Users would stop using Logic and Final Cut in protest, and continuing user
by wyre 2y ago
I’m sure this has been discussed in Apple’s board meetings. People don’t like change. Users would stop using Logic and Final Cut in protest, and continuing users will be left with a sour taste in their mouth. Some would stop using Apple products all together!
Final Cut is Apple’s direct competition with Adobe, but Apple makes their money largely from hardware, App Store fees, and platform lock-in. Their current pricing isn’t outrageous for a casual or adventurous user to purchase and furthers their lock-in to the Apple ecosystem, meanwhile professionals will purchase Apple’s expensive hardware upgrades, this also advances Apple further into the zeitgeist of professional video and music software and anyone looking to get into the hobby will heavily consider Apple against the alternatives.