A prototype is just to get an idea across. He easily could've hired a firm to design the product properly with the GBP100k he stood to gain from that contest.

A prototype is just to get an idea across. He easily could've hired a firm to design the product properly with the GBP100k he stood to gain from that contest. The main motive behind these shows is entertainment. They just need to make a big showy production with drama, excitement, and hurt feelings. They are pretty lame imo. On the other hand, it's a chance for some investment, so I won't fault people for going after it.