Microsoft has a sordid history with the word 'innovate'. Reading this gave me flashbacks to the days where they were trying to control the narrative regarding t

Microsoft has a sordid history with the word 'innovate'. Reading this gave me flashbacks to the days where they were trying to control the narrative regarding to their conflict with the DoJ. If only the verb form 'innovate' had some synonyms. Then they could say "Apple won't out-Garde the Avant on our watch" instead. Or something.