All off the top of my head, but if I were to do any research, the first place I'd look would be Burke, Connections (1995) FWIW, having spent nearly 4 decades i

All off the top of my head, but if I were to do any research, the first place I'd look would be Burke, Connections (1995) FWIW, having spent nearly 4 decades in tech, I agree with Buchheit. EDIT: there may also be relevant case studies in Rogers, Diffusion of Innovations (1962) and Moore, Crossing the Chasm (1991) [in the language of the latter: great products are for the innovators and early adopters market segments; good products are for the early majority and lagging adopter segments]