I think, thankfully, that the average user is increasingly aware of these kinds of problems, and hopefully the era of companies being this irresponsible is star

I think, thankfully, that the average user is increasingly aware of these kinds of problems, and hopefully the era of companies being this irresponsible is starting to come to an end. Anecdotally, my elderly parents have asked me questions about ransomware and "our house getting hacked" because of segments they've seen on the mainstream nightly news. So the awareness is out there..